Your beauty brand premium distributor in Dubaï since 2006.

Market Entry Starter

Scope (Included):

• UAE market study, competitor benchmarking & pricing positioning
• Brand positioning definition
• Brand strategy growth
• Legal registration
• Product sheet adaptation (visuals, translations, claims)
• Setup & configuration of seller accounts on Amazon.ae and Noon
• Product listing on specialized UAE marketplaces (Carrefour Online, Mumzworld, Boutiqaat)
• Final report with retail expansion roadmap

Additional Legal Fees (if beyond inclusions):

Trademark (Ministry of Economy)

MOHAP Product Registration

Retail Access & business development

Scope (Included):

• Targeted retail roadmap
• Ongoing online business follow-up(marketplace): monthly Kpis & areas of improvement.
• Negotiations & meetings with key distributors
• Brand presentation to 2–3 qualified retailers per month
• Ongoing negotiation follow-up & reporting
• Trade marketing support: POS displays, activations, staff training
• Influencer activations to support retail launches
• Monthly sales tracking & corrective roadmap

Brand Booster

(for brands already in UAE)

Scope (Included):

• Full audit of current distribution (pricing, margins, commercial terms)
• Negotiation with existing distributors (better visibility, improved conditions)
• Trade marketing development (corners, POS displays, sampling, mall/pharmacy events)
• PR & influencer activations to boost awareness
• Optimization of marketplace presence (Amazon, Noon, Carrefour Online)
• Monthly sales tracking & strategicrecommendations

Navid TAGHAVI 🇫🇷

Brand strategist & Growth expert

I have been connected to the Middle East since 2006, giving me a deep understanding of the region’s unique opportunities and challenges. Over the years, I have worked with global groups such as L’Oréal and Google, where I built strong expertise in strategy, market expansion, and growth acceleration. Today, I leverage this experience to guide European brands in navigating and thriving in the UAE and GCC markets.

Radouane ADAMOU

Sales director

I am a business leader with strong experience in brand development and distribution. I worked at Lumene group as Middle East representative, where I built expertise in the beauty and personal care sector, before becoming Sales Director at Samar International, leading distribution strategies and managing key accounts across the Middle East.

Hassan TAGHAVI

Founder

I am the Founder of Samar International, with decades of experience in building distribution networks across the Middle East. Before establishing Samar, I managed large-scale distribution operations in Iran, developing partnerships with leading consumer brands and retailers. Today, I continue to leverage this expertise to expand international brands into new markets with a strong focus on sustainable growth

and long-term partnerships.